Digital marketing might have become mainstream, but there is still scope for print media to create a positive impact for small businesses that cannot invest in large scale marketing strategies. Print media largely consist of newspapers, magazines, direct mail, posters and billboards. Although considered to be obsolete marketing strategies they can still convince the goodness of a brand they represent to selective target audience. Print media can also give equal or better cost benefits provided they are planned for in advance. Here are some of the common print media marketing modes that still retain their charm:
With every household beginning their day with a newspaper in hand, there can never be a day, when newspapers advertisements can be written off as marketing techniques. Advertisements can be printed in newspapers through agreements entered into with the newspaper company. One may have to seek the help of advertising agencies who sell these advertisement slots in newspapers. The cost of newspaper ads depend on the size of the advertisement. From few centimeters to full page scale, it is possible to use newspaper ass to create a significant boost to a brand’s recognition.
Magazine advertisements offer a plethora of options for advertisements. Magazines come in specific topics that make it easy to select a magazine that reaches a target audience easily. Brands can choose from various genres of magazines like travel, hobbies, news, fashion, health, sports, current affairs, etc. There are also specific types of magazines that are delivered to certain professionals like doctors, engineers, accountants, etc. It is possible to enter into months, quarterly or yearly advertisement agreements with advertising agencies that will ensure that the promotional content is published in the magazine as per the agreed schedule.
Outdoor print media advertising
There is nothing like a creatively designed and strategically positioned corporate video production services in Brisbane poster or billboard. As a matter of fact, billboards have been considered to be a culture of the golden era of the Industrial revolution where businesses were expanding rapidly. Even today posters and billboards go a great deal in helping brand announce their presence in a geographical location easily and quickly. They are cheap, can be used for a long period of time and can be reused again for another product or a different promotional content.
Most of us have shifted to using inboxes than mailboxes but none of us miss to check if there is a mail or bill that has been mailed. Direct mail is a great way of reaching customers directly and ensuring that the advertisement effort is not ignored. Moreover, it is possible to reach out to a large geographical area through direct mail than with any other mode of print media.